JULIA CHILD'S INSPIRATION

A major inspiration of the author Julia Child was the non-fiction book La Bonne Cuisine De Madame e. Saint-ange. This is a french cookbook written by Evelyn Ébrard (writing under her maiden name, e. Saint-ange) and published in 1927 by Larousse. (Client) 

It is a highly detailed work based on the 'cuisine bourgeoise' of early 20th century France, including technical descriptions of the kitchen equipment of the day as well as instructions on preparing food such as freshly-killed chickens and similar farmhouse products.

Originally published as 'Le Livre De Cuisine De Madame Saint-Ange', the current title was drawn from a later abridgement, and was retroactively applied to a modest updating of the original work by the publisher in the 1950s.

Many chefs and cooking teachers working in French cuisine have cited it as a significant influence, including Madeleine Kamman and Julia Child.

THE CLIENT .. ALFRED A.KNOPF

These are the titles of the books that were originally published by the CLIENT : ALFRED A.KNOPF from 1915 onwards :

• American Tabloid
• An Anthropologist On Mars
• The Andromeda Strain
• Angel Time
• Arming America: The Origins Of A National Gun Culture
• The Ash Garden
• The Auroras Of Autumn
• Autobiography Of Red
• Back When We Were Grownups
• Barney's Version (Novel)
• Basket Case (Novel)
• The Battle For God
• Battle Hymn Of China
• Beatrice And Virgil
• The Beautiful Room Is Empty
• A Bell For Adano (Novel)
• A Bend In The River
• Beyond The Chocolate War
• The Big Sleep
• Binary (Novel)
• Blind Willow, Sleeping Woman
• Blood And Gold
• Blood Canticle
• Blood's A Rover
• The Book Of Laughter And Forgetting
• Boy Meets Boy (Novel)
• The Boy Who Lost His Face
• Brazil (Novel)
• The Breaks Of The Game
• Breathing Lessons
• Brigham Young: American Moses
• Brightness Falls 
• Canopus In Argos
• The Case For God
• A Case Of Exploding Mangoes
• The Centaur
• Charlie And The Chocolate Factory
• Charlie And The Great Glass Elevator
• The Children Of Men
• China Men
• Chronicle Of A Death Foretold
• The Cia And The Cult Of Intelligence
• Cities Of The Plain
• The Clock Winder
• The Cold Six Thousand
• The Collected Poems Of Freddy The Pig
• A Complicated Kindness
• Congo (Novel)
• Cool It: The Skeptical Environmentalist's Guide To Global Warming
• Correction (Novel)
• The Counterplot
• Couples
• The Crossing (Novel) 
• The Dain Curse
• Dealing: Or The Berkeley-To-Boston Forty-Brick Lost-Bag Blues
• Death Comes For The Archbishop
• Death Is A Lonely Business
• Digging To America
• Dinner At The Homesick Restaurant
• Dispatches (Book)
• Eaters Of The Dead
• Eldest
• Electronic Life
• The Elephant Vanishes
• The Fabric Of The Cosmos
• Fantastic Mr Fox
• The Farewell Symphony
• Farewell, My Lovely
• Fattypuffs And Thinifers
• Five Patients
• Five Stories
• Flush (Novel)
• Forbidden Colors
• Founding Brothers: The Revolutionary Generation
• Freddy And Simon The Dictator
• Freddy And The Baseball Team From Mars
• Freddy And The Dragon
• Freddy And The Men From Mars
• The French Chef
• Lucy Gayheart
• Gertrude And Claudius
• The Girl In A Swing
• The Girls (Novel)
• Giving: How Each Of Us Can Change The World
• Gladiator (Novel)
• Glamorama
• Good Calories, Bad Calories
• The Good Life (Novel)
• A Graveyard For Lunatics
• The Great Train Robbery (Novel)
• Green Shadows, White Whale
• Grendel (Novel)
• Half A Life (Novel)
• Half Of A Yellow Sun
• The Halloween Tree
• Harvest Home (Novel)
• The High Window
• His Excellency: George Washington
• The Holder Of The World
• Hoot (Novel)
• Icarus At The Edge Of Time
• If Morning Ever Comes
• Imperial Bedrooms
• Imperial Life In The Emerald City
• Incendiary (Novel)
• Independence Day (Novel)
• The Informers
• Interview With The Vampire
• J R
• James And The Giant Peach
• Jazz (Novel)
• Joseph Smith: Rough Stone Rolling
• Julia's Kitchen Wisdom
• Jurassic Park
• Kangaroo Notebook
• The Keep (Jennifer Egan Novel)
• The Keepers Of The House
• Kinflicks
• Kiss Kiss (Book)
• Ladder Of Years
• The Lady In The Lake
• Larry's Party
• The Last Fine Time
• Last Night In Twisted River
• The Last Thing He Wanted
• Laughable Loves
• The Lay Of The Land
• Leave It To Me (Novel)
• The Vampire Lestat
• Lewis Carroll: A Biography
• Life Is Elsewhere
• Life Of Pi
• The Lime Works
• Listen, Germany!
• Living My Life
• London Calling (Novel)
• The Looming Tower
• The Loser
• A Lost Lady
• The Lost Language Of Cranes
• Lucky You (Novel)
• Lunar Park
• Lyra's Oxford
• The Making Of The Representative For Planet 8
• The Man Who Went Back
• The Marriages Between Zones Three, Four And Five
• Mastering The Art Of French Cooking
• Memnoch The Devil
• Memoirs Of A Geisha
• Memories Of The Ford Administration
• A Mercy
• Mildred Pierce
• The Mind's Eye (Book)
• Monkey Hunting
• Moo (Novel)
• A Moral Reckoning
• My Dark Places (Book)
• My Father's Tears And Other Stories
• My Life In France
• My Many Colored Days
• My Mortal Enemy
• My Pretty Pony
• The Names
• Native Tongue (Carl Hiaasen Novel)
• Nature Girl (Novel)
• No Logo
• Noah's Compass
• Of Love And Evil
• Of Love And Other Demons
• Of The Farm
• Of Thee I Sing (Book)
• The Old Beauty And Others
• One Of Ours
• Our Synthetic Environment
• Pandora (Novel)
• Paradise (Novel)
• A Patchwork Planet
• The Penderwicks: A Summer Tale Of Four Sisters, Two Rabbits, And A Very Interesting Boy
• The Penelopiad
• Pigeon Feathers And Other Stories
• Plainsong (Novel)
• Political Fictions
• The Poorhouse Fair
• The Postman Always Rings Twice
• The Power Of The Dog
• The Professor's House
• Programming The Universe
• The Promise (Potok Novel)
• Punk Farm
• Push (Novel)
• The Queen Of The Damned
• Rabbit At Rest
• Rabbit Is Rich
• Rabbit Redux
• Rabbit, Run
• Ratner's Star
• The Realm Of Possibility (Novel)
• Resistance, Rebellion, And Death
• Rising Sun (Novel)
• The Road
• Running Dog
• Saint Maybe
• The Same Door
• Sapphira And The Slave Girl
• Searching For Caleb
• The Secret History
• The Secret Pilgrim
• Self (Novel)
• The Sentimental Agents In The Volyen Empire
• Servant Of The Bones
• Shadow Divers
• Shadows On The Rock
• The Sibley Guide To Birds
• Sick Puppy
• The Sirian Experiments
• Skinny Dip (Novel)
• Soldiers And Slaves
• Someone Like You (Collection)
• Something Happened
• Song And Dance Man
• A Special Providence
• Sphere (Novel)
• Star Island (Novel)
• The Stories Of John Cheever
• The Stories Of Ray Bradbury
• The Stranger (Novel)
• Strega (Novel)
• Stumbling On Happiness
• Sula (Novel)
• A Summons To Memphis
• The Sunlight Dialogues 
• The Tables Of The Law
• Taking Lives
• The Tale Of The Body Thief
• Taltos (Novel)
• Tar Baby (Novel)
• The Terminal Man
• Terror And Consent: The Wars For The Twenty-First Century
• Terrorist (Novel)
• Theft: A Love Story
• A Thousand Acres
• Timeline (Novel)
• To Mock A Mockingbird
• The Town (1950 Novel)
• Traveller (Novel)
• Travels (Book)
• Treatise On The Gods
• Trust Me (Book)
• Unaccustomed Earth
• Unbowed: A Memoir
• Unto The Sons
• The Vampire Armand
• Vittorio The Vampire
• Waking The Dead (Novel)
• Wanderings: Chaim Potok's History Of The Jews
• A Way In The World
• The Way To Cook
• The Ways Of White Folks
• We Tell Ourselves Stories In Order To Live
• Wedge: The Secret War Between The Fbi And Cia
• What I Talk About When I Talk About Running
• When Work Disappears
• Where I Was From
• Where Men Win Glory: The Odyssey Of Pat Tillman
• White Jazz
• Why We Get Fat: And What To Do About It
• The Winter Of Frankie Machine
• The Witches Of Eastwick
• Wittgenstein's Nephew
• Woman On The Edge Of Time
• Woodcutters (Novel)
• The World Of The Dark Crystal
• The Writer And The World: Essays
• A Writer's Life
• Writings And Drawings
• The Year Of Magical Thinking

QUITE A BUSY CLIENT!!

UNIT 30 - IDEA DEVELOPMENT AND PITCH (TASK 2)

The brief

An international publishing house is about to start a new advertising campaign via adverts broadcasted on diverse television stations. It’s main aim is not to promote the actual publishing house but rather individual non-fiction books. Potential clients will therefore be open to choose from where they would want to buy their books since they are distributed worldwide. They sell their books via international bookshops as well as the best online book sellers such as Amazon, Play and more.

Therefore, they are organizing a world-wide fictional competition for the best 1-minute advert and are calling on the creative and technical skills of young people currently studying media related courses to create short, fun and entertaining promotional videos.

The defined criteria as set by the client are the following:

v  Must be 60-seconds in length

v  Must be about a non-fiction book of your choice

v  Must fall under the ‘G’ rating criteria as regards to regulation

v  Make it short, fun and entertaining

Hence, for UNIT 30:  Advertisement Production for Television, we are working in groups of three (3). BUT for now we are still researching individually about our chosen non-fiction book, in my case, Mastering The Art Of French Cooking.

THE CLIENT

Alfred A. Knopf, Inc. is a New York publishing house, founded by Alfred A. Knopf, Sr. in 1915. It was acquired by Random House in 1960 and is now part of the Knopf Doubleday Publishing Group at Random House. The publishing house is known for its borzoi trademark which was designed by co-founder Blanche Knopf. Many of its hardcover books later appear as Vintage paperbacks. Vintage is a sister imprint under the Knopf Publishing Group. In late 2008 and early 2009, the Knopf Publishing Group merged with the Doubleday Publishing Group to form the Knopf Doubleday Publishing Group.

Knopf was founded in 1915 and officially incorporated in 1918, with Alfred Knopf as president, Blanche Knopf as vice-president, and Samuel Knopf as treasurer. Blanche and Alfred traveled abroad regularly and were known for publishing European, Asian, and Latin American writers in addition to leading American literary trends. Samuel Knopf died in 1932. William A. Koshland joined the company in 1934, and worked with the firm for more than fifty years, rising to take the positions of President and Chairman of the Board. Blanch became President in 1957 when Alfred became Chairman of the Board, and worked steadily for the firm until her death in 1966. Alfred Knopf retired in 1972, becoming chairman emeritus of the firm until his death in 1984.

In 1923 Knopf also started publishing periodicals, beginning with The American Mercury, founded by H. L. Mencken and George Jean Nathan, which it published through 1934. Knopf also produced a quarterly, The Borzoi Quarterly, for the purpose of promoting new books.

Blanche Knopf visited South America in 1942, so the firm could start producing texts from there. She was one of the first publishers to visit Europe after World War II. Her trips, and those of other editors, brought in new talent from Europe, South America, and Asia. Alfred traveled to Brazil in 1961, which spurred a corresponding interest on his part in South America. Their son, Alfred "Pat" Jr. was hired on as secretary and trade books manager after the war. Other influential editors at Knopf included Harold Strauss (Japanese literature), Herbert Weinstock (biography of musical jargon composers), Judith Jones (culinary texts), as well as Angus Cameron, Charles Elliott, Lee Goerner, Robert Gottlieb, Ashbel Green, Carol Brown Janeway, Michael Magzis, Anne McCormick, Nancy Nicholas, Daniel Okrent, Regina Ryan, Sophie Wilkins, and Vicky Wilson. Knopf also employed literary scouts to good advantage.

A publisher of hardcover fiction and nonfiction, Knopf's list of authors includes John Banville, Max Beerbohm, Carl Bernstein, Julia Child, Bill Clinton, Michael Crichton, Joan Didion, Fernanda Eberstadt, Bret Easton Ellis, Joseph J. Ellis, James Ellroy, Anne Frank, Lee H. Hamilton, Carl Hiaasen, Kazuo Ishiguro, Thomas Kean, John Keegan, Christopher Lasch,Jack London, Thomas Mann, Gabriel García Márquez, Cormac McCarthy, H. L. Mencken, Toni Morrison, Alice Munro, Haruki Murakami, P. D. Ouspensky, Christopher Paolini, Henry Petroski, Ezra Pound, Anne Rice, Dorothy Richardson, Susan Swan, Donna Tartt, Anne Tyler, John Updike, Andrew Vachss, Carl Van Vechten, James D. Watson, Edmund White and Elinor Wylie. At least 17 Nobel Prize and 47 Pulitzer Prize winning authors have been published by Knopf, though they have also passed at times on subsequently notable books.

Since its founding, Knopf has paid close attention to design and typography, employing notable designers and typographers including William Addison Dwiggins, Harry Ford, Steven Heller, Chip Kidd, Bruce Rogers, Rudolf Ruzicka, and Beatrice Warde.

In 1991, Knopf revived the "Everyman's Library" series, originally published in England in the early twentieth century. This series consists of classics of world literature in affordable hardcover editions. The series has grown over the years to include lines of Children's Classics and Pocket Poets.

 

AGAIN????

NEW BANNER!!

RANDOMS!

This is what I did in the first few lectures of Photoshop....

I keep experimenting!! Well, I still need to learn much and much more as I am not used to work with this programme. BUT, as they say.. NEVER SAY NEVER... as I'm getting more and more exciting about the use of Photoshop now!

Elena Sammut



INFOGRAPHIC

After researching about different keywords like : Vector, Pixels, Raster, Optimisation, Image Capturing, Colour Space and more, I came out with the final product. This is my Infographic :

EXPERIMENTING WITH PHOTOSHOP

This is the Original Photo :

First try :

Second Try:

Feel free to comment and to criticise my work. We are at school to learn and as a Media Student I accept criticism!

Learning is a result of listening, which in turn leads to even better listening and attentiveness to the other person.

Elaine xXx

JULIA CHILD (AUTHOR)

Who was Julia Child?

Popular TV chef and author. Julia Child was born Julia McWilliams, on August 15, 1912, in Pasadena, California. The eldest of three children, Julia was known by several pet names as a little girl, including "Juke", "Juju" and "Jukies." Her father John McWilliams, Jr., was a Princeton graduate and early investor in California real estate. His wife, Julia Carolyn Weston, was a paper-company heiress whose father served as lieutenant governor of Massachusetts.
The family accumulated significant wealth and, as a result, Child lived a privileged childhood. She was educated at San Francisco's elite Katherine Branson School for Girls, where—at a towering height of 6 feet, 2 inches—she was the tallest student in her class. She was a lively prankster who, as one friend recalled, could be "really, really wild." She was also adventurous and athletic, with particular talent in golf, tennis and small-game hunting.
In 1930, she enrolled at Smith College in Northampton, Massachusetts, with the intention of becoming a writer. "There were some famous women novelists in those days," she said, "and I intended to be one." Although she enjoyed writing short plays and regularly submitted unsolicited manuscripts to the New Yorker, none of her writing was published. Upon graduation she moved to New York, where she worked in the advertising department of the prestigious home furnishings company W&J Sloane. After transferring to the store's Los Angeles branch, however, Child was fired for "gross insubordination."
In 1941, at the onset of World War II, Julia moved to Washington, D.C., where she volunteered as a research assistant for the Office of Strategic Services (OSS), a newly formed government intelligence agency. In her position, Julia played a key role in the communication of top-secret documents between U.S. government officials and their intelligence officers. She and her colleagues were sent on assignments around the world, holding posts in Washington, D.C., Kumming, China; and Colombo, Sri Lanka. In 1945, while in Sri Lanka, Child began a relationship with fellow OSS employee Paul Child. In September of 1946, following the end of World War II, Julia and Paul returned to America and were married.

 

In 1948, when Paul was reassigned to the U.S. Information Service at the American Embassy in Paris, the Childs moved to France.

While there, Julia developed a penchant for French cuisine and attended the world-famous Cordon Bleu cooking school. Following her six-month training—which included private lessons with master chef Max Bugnard—Julia banded with fellow Cordon Bleu students Simone Beck and Louisette Bertholle to form the cooking school L'Ecole de Trois Gourmandes (The School of the Three Gourmands).
With a goal of adapting sophisticated French cuisine for mainstream Americans, the trio collaborated on a two-volume cookbook.

The original publisher rejected the manuscript, however, due to its 734-page length. Another publisher eventually accepted the 3-lb. cookbook, releasing it in September 1961 under the title Mastering the Art of French Cooking. The book was considered groundbreaking, and remained the bestselling cookbook for five straight years after its publication. It has since become a standard guide for the culinary community.

REFERENCES :

http://www.biography.com/articles/Julia-Child-9246767

Mastering the Art of French Cooking (my chosen book)

 

Mastering the Art of French Cooking is a two-volume French cookbook written by Simone Beck and Louisette Bertholle, both of France, and Julia Child of USA. The book was written for the American market and published by Knopf in 1961 (Volume 1) and 1970 (Volume 2).

The book was the result of a collaboration among the three authors (as well as illustrator Sidonie Coryn and Child's husband Paul) and the impetus for Child's long and successful career as one of the pioneering television chefs. Originally published in 1961 after some early difficulties (which are recounted in great detail in Julia Child's memoirs My Life in France as well as Child's introduction to the 2003 edition), Mastering volume 1 (ISBN 0-375-41340-5) was a broad survey of French flavors and techniques, and grew out of the work the three women had done for their Paris cooking school, "L'École des trois gourmandes" (whose logo Child wore as a badge throughout the production of her first TV series, The French Chef); volume 2 (ISBN 0-394-40152-2), released in 1970, expanded on certain topics of interest that had not been covered as completely as the three had planned to in the first volume (particularly baking and charcuterie). Taken together, the two volumes are considered one of the most influential works in American cookbook history, and Child in particular has long been accorded near-universal respect in the cooking world, in part due to these books' influence.

 

Volume 1 covers the basics of French cooking, striking as much of a balance as possible between the complexities of haute cuisine and the practicalities of the American home cook. Traditional favorites like beef bourguignon, bouillabaisse, and cassoulet are featured, as are extensive instructions on how to prepare vegetables in a manner more appetizing than the practices of the American kitchen of the 1960s. This volume has been through many printings and has been reissued twice with revisions, first in 1983 with updates for changes in kitchen practice (especially the food processor), and then in 2003 as a 40th anniversary edition with an introduction giving a history of the book.
Some classic French baking is also included, but baking received a much more thorough treatment in Volume 2, which was published in 1970 after Bertholle had gone on to other projects. Also covered is breadmaking, which Child and Beck studied under Professor Raymond Calvel, at the time one of France's recognized experts on bread, and charcuterie. Coryn's illustrations in the second volume were built on photographic work done by Paul Child.

Volume 2 :

References:
 

http://en.wikipedia.org/wiki/Mastering_the_Art_of_French_Cooking

RESEARCH : WHAT IS ADOBE PHOTOSHOP?

Adobe Photoshop is a graphics editing application popular for it's extensive amount of features. Photoshop is also, currently, the leading graphics editing application.

Photoshop is also an image creation software as well as an editor. Photoshop can create any effect or style needed in a drawing or painting or layout. There are graphic software that can do specialized work faster and more efficient than Photoshop (such as painter for realistic paint effects), but Photoshop can do it all in one program. 

 The basics of Photo shop are easy to learn, even the CS versions. They are very intuitive, and there are several ways to do almost everything to work with an individual's style of drawing and skill level yet you can spend years learning all the pro level features.

Photo shop works by altering individual pixels in an image as opposed to a vector drawing program that draws with points, lines and objects mathematically. Photoshop is best with images that have complex textures, blends and photo realism, but Photoshop is also very good at vector drawing as long as the image doesn't need to be scaled and you don't need specialized CAD drawing tools.

SCREENSHOTS: 

 

 

 

WHAT IS ADOBE ILLUSTRATOR?

Adobe Illustrator is a vector graphics editor developed and marketed by Adobe Systems.
The latest version, Illustrator CS5, is the fifteenth generation in the product line.

Versions CS–CS5

Illustrator CS was the first version to include 3-dimensional capabilities allowing users to extrude or revolve shapes to create simple 3D objects. To reflect its integration with the Adobe Creative Suite, Illustrator CS2 (version 12) was available for both the Mac OS X and Microsoft Windows operating systems. It was the last version for the Mac which did not run natively on Intel processors.
Among the new features included in Illustrator CS2 were Live Trace, Live Paint, a control palette and custom workspaces. Live Trace allows for the conversion of bitmap imagery into vector art and improved upon the previous tracing abilities. Live Paint allows users more flexibility in applying color to objects, specifically those that overlap.
CS3 included interface updates to the Control Bar, the ability to align individual points, multiple Crop Areas, the Color Guide panel and the Live Color feature among others.
CS4 was released in October 2008. It features a variety of improvements to old tools along with the introduction of a few brand new tools. The ability to create multiple artboards is one of CS4’s main additions, although still not equal to the true multiple page capability of Freehand. The artboards allow you to create multiple versions of a piece of work within a single document. Other tools include the Blob Brush, which allows multiple overlapping vector brush strokes to easily merge or join, and a revamped gradient tool allowing for more in-depth color manipulation as well as transparency in gradients.
CS5 was released in April 2010. Along with a number of enhancements to existing functionality, Illustrator CS5's new features include a Perspective Grid tool, a Bristle Brush (for more natural and painterly looking strokes) and a comprehensive update to strokes, referred to by Adobe as "Beautiful Strokes".


SCREEN SHOTS :

References:
http://en.wikipedia.org/wiki/Adobe_Illustrator

Photoshop Lectures Continued... 2ND MARCH 2011 ...

I tried putting some photos in a frame with Adobe Photoshop CS4.
THIS IS MY RESULT :

First try :

SECOND TRY:

LECTURE : SECOND MARCH 2011
MISS.E.ABELA

My First (but not last) Banner!

Aim : Improving the banner once or twice a month, either with Photoshop or Illustrator.
I would like to thank Miss.M.Zahra for helping me out.

Elaine XxX

Photoshop Lectures Continued

Original Photo :

Ideally : (with Photoshop)
"Before and After"

My own way : (did it two times)
First try :

Second Try :

I'll keep experimenting! Thanks a lot Miss.E.Abela for helping me out.

Elaine

Quotes from Thinkexist.com

"You are doing your best only when you are trying to improve what you are doing."

“Successful people aren't born that way. They become successful by establishing the habit of doing things unsuccessful people don't like to do. The successful people don't always like these things themselves; they just get on and do them.”

Enjoy !

Elaine xXx

Photoshop Lectures

As I said in Previous Posts, right now I am experimenting a lot with Photoshop...

In the first few lectures I arranged some of these photos with the help of Miss.E.Abela.
This is the "before and after" photo.

Ideally :

My own way :

Then I tried to arrange it again with the "clone tool". This is the result: