Media Producers
· They produce Media Products
· They know how their target audience uses their media products and what their likes are
Media Products
· Is affected by the way the Media Producers think about their audiences
· The make it their job to know what their audiences like and wants (Audience Research)
· They give them what they want
Articles, books, music, films, PowerPoint Presentation, posters, adverts, DVD, magazines (Advanced Photoshop), Tutorial (Youtube)
Conclusion
· There is someone who carefully chooses what we see, hear, buy and consume
· Every Media Product we own has been carefully shaped to suit our tastes
Why?
Because the Media Industry is a money-making business and like every business organization is to make money by carefully targeting their audience.
Defining Audiences
Who is the Audience?
· A group of people who is targeted by the media
· How does the media knows the likes and dislikes of such a diverse group of people?
Market Research
· Research is a very important process
· All media products have been carefully planned & researched to try to make them as successful as possible
Why?
Because the Media Industries are money-making business
Groups of Audiences
· How do you think Media Industries group their Target Audiences?
· Data gathered through research can be broken down into Demographic grouping (=the way people can be grouped together).
Demographic Groupings
The Media Industry uses the categories to distinguish between different groups of people:
· Socio –Economic Status
· Interests & Lifestyle
· Gender
· Age-Group
· Location
Socio-Economic Status
· Also known as Social Class
· Past – working class – manual workers
· Today – More women are working – More upward mobility – Due to more education and more jobs in the service sector – Middle Class
Socio-Economic Status in the Media
· Kalamita
· Bondiplus
· MTV
· Mezzo
Interests & Lifestyle
· Lifestyle = the way people live and how they spend their time
· Closely related to occupations due to income
Examples in the Media:
Yachting Magazine:
· The audience might also be interested in collecting antiques, eating out, property, etc
· So the advertisers also take in consideration their interests