Wednesday, February 23, 2011

Marketing

Marketing comes from the word market.

 These are some facts about Marketing:-
 
·       Characteristics of the product or service
·       USP – UNIQUE SELLING PROPOSITION
·       Advantages and Disadvantages of our product over SIMILAR products
·       What are the benefits my product or service offers?

·       BRAND IDENTITY also comes into play

·       LIFESTYLE APPEAL can also be a USP (Unique Selling Proposition)

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