Answers from Questionnaire

Gender:

 MALE  - 10  FEMALE -  6

Age :

20 Times 3

22 Times 4

19 Times 5

18 Times 2

24 Times 1

Occupation:

16 Students & 2 Workers

Answers:

Question 1 The majority of Males answered the Johnson’s baby shampoo and the majority of Females answered the Felce Azzurra Shampoo. 13 answered the Johnson’s baby Shampoo and 3 answerd the Felce Azzurra Shampoo.

Question 2 Some said the Johnson’s baby shampoo is more effective while the Felce Azzurra is too dramatic. Others did not like the sensuality the Felce Azzurra ad had. The johnson’s baby shampoo had a straight forward type of message and delivers a result. Some could not understand the language of the Felce Azzurra shampoo but others said it looks more professional and is targeted for a larger audience. They chose the Johnson’s baby shampoo because they saw that babies are a good selling point. One specific male saw the Felce Azzurra advert extremely boring.

Question 3 A The majority chose the Johnson’s Baby Shampoo.

Question 3 B They said that families have small children and because of the advert they would choose the Johnson’s for their child.

Question 4 A They saw Advert 1 more convincing than Advert 2.

Question 4 B Advert 2 was not convincing like Advert 1.

Question 5 A The majority said it is a sensitive shampoo for babies.

Question 5 B The majority said the advert was seductive and that it is a shampoo for softer skin.

Question 6 A Many students criticized the way Felce Azzurra advert was presented to the audience in a calm relaxed manner and so they would fast pace the editing.

Question 6 B The message could have been clearer. The majority did not criticize the Johnson’s baby shampoo advert. Quite a good advert!

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