QUESTIONNAIRE FOR ADVERTS

Gender:    Male          ___                Female         __

Age:             ___ years

Occupation:    Student ____   Worker  ___

Advert 1 :  Johnson’s baby Shampoo advert -

http://www.youtube.com/watch?v=VQZIFX7mE-g&feature=related     

Advert 2:  Felce Azzurra’s body shampoo advert  -

http://www.youtube.com/watch?v=sUnRt879LSk

1.      In your opinion, which is the best advert from these two?

Johnson’s baby Shampoo advert                         ____

Felce Azzurra’s body shampoo advert                ____

2.      Why did you choose it? ______________________________________________________

3.     

A.  Which advert do you think is the most effective for a mainstream type of audience?  _________________________________________________________
 B.   Why? 
   ________________________________________________________

4.     

A.   Is advert 1, convincing for you to buy the product?   ___ Yes                  ___  No

B.   Is advert 2, convincing for you to buy the product?   ___Yes                   ___  No

    5.

A. In short, what do you think is the message of :

             Advert 1 :

                                _______________________________________________________

Advert 2 :

                              _______________________________________________________

B.      Which one had the most clear message?

____ A1

____ A2

6.      A.  If you had to criticize or change something in both the Johnson’s baby Shampoo advert and the Felce Azzurra’s body shampoo advert, what would it be? _________________________________________________

B.      Why?

_______________________________________________

Thank you very much for your time to fill in this questionnaire. Much appreciated!

Elena Sammut

Extended Diploma in Creative Media Production

Group : B