- Once the Research has been carried out, and the findings are carefully analysed, we can finally build an Audience Profile. (A report that demonstrates a clear and simple understanding of the Target Audience built up from various sources of evidence)

What is an Audience Profile?

- A study of customer needs and wants

- Gather as much information as possible so that the final product will be well received by the audience.

What is it used for?

- To list the main characteristics of our Target Audience so that the Media Product can be totally customized for them.

- It would help to determine the appropriate style, tone, format and amount of information that is required in the Media Product.

Writing an Audience Profile

- What is it going to be used for?

- What is the background of the audience?

- What is the context in which the final product will be delivered?

- Who is the target audience?

- What are their Demographics?

- What type of Audience are they? Mainstream, Alternative, Niche?

- How or why would this media Product / actual product interest them?

- What would their needs, wants and expectations be of the advertised product?

- What is the audience’s level of expertise? Familiar, newbie?

- What type of advert would this target audience need? Persuasive, Informative?