Media Producers, Media Products, Type of Audiences

Media Producers

·         They produce Media Products

·         They know how their target audience uses their media products and what their likes are

Media Products

·         Is affected by the way the Media Producers think about their audiences

·         The make it their job to know what their audiences like and wants (Audience Research)

·         They give them what they want

Articles, books, music, films, PowerPoint Presentation, posters, adverts, DVD, magazines (Advanced Photoshop), Tutorial (Youtube)

Conclusion

·         There is someone who carefully chooses what we see, hear, buy and consume

·         Every Media Product we own has been carefully shaped to suit our tastes

Why?

Because the Media Industry is a money-making business and like every business organization is to make money by carefully targeting their audience.

Defining Audiences

Who is the Audience?

·         A group of people who is targeted by the media

·         How does the media knows the likes and dislikes of such a diverse group of people?

Market Research

·         Research is a very important process

·         All media products have been carefully planned & researched  to try to make them as successful as possible

Why?

Because the Media Industries are money-making business

Groups of Audiences

·         How do you think Media Industries group their Target Audiences?

·         Data gathered through research can be broken down into Demographic grouping (=the way people can be grouped together).

Demographic Groupings

The Media Industry uses the categories to distinguish between different groups of people:

·         Socio –Economic Status

·         Interests & Lifestyle

·         Gender

·         Age-Group

·         Location

Socio-Economic Status

·         Also known as Social Class

·         Past – working class – manual workers

·         Today – More women are working – More upward mobility – Due to more education and more jobs in the service sector – Middle Class

Socio-Economic Status in the Media:

·         Kalamita

·         Bondiplus

·         MTV

·         Mezzo

Interests & Lifestyle:

·         Lifestyle = the way people live and how they spend their time

·         Closely related to occupations due to income

Examples in the Media:

Yachting Magazine:

·         The audience might also be interested in collecting antiques, eating out, property, etc

·         So the advertisers also take in consideration their interests